SEO Case Study

THE CLIENT

THE SOLUTIONS

Wellcure is to transform the health map of India through application of Nature's laws. We want to make natural health mainstream and a day-to-day experience.

We want to encourage, support and inspire people to take charge of their health. Wellcure community's aims to connect all those looking for simple & reliable natural ways of living. Let’s talk about natural remedies & healthy food habits.

"The rankings were almos t immediately improved. And we e iciently increased the vi s ibility in SERPs and tra ic."

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THE TARGET MARKET

The company targets the India and Overseas Countries

  • THE GOAL

    Wellcure.com had consulted Technocrat Monk with specific objectives in mind. It’s requirements from this SEO project were:

    • Deliver fact-based and accurate
    • information to your clients.
    • Google Updates for Healthcare
    • Ranking
    • Traffic
    • Leads
    • Mobile vs Desktop Responsive

    Our main goal was optimize landing page experience and increase website loading time.

  • THE CHALLENGE

    • Re-architecting the site structure so that it
    • can be indexed by Google.
    • Gain your patients’ trust and confidence
    • Ranking the website on highly competitive
    • keywords related to products.
    • Increase your facility’s visibility online
    • All products and landing page optimization according to targeted keywords.
    • Optimize product and landing page content and make content unique.
    • Optimize crawl budget and increase web page indexing.
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ATTRACT, ENGAGE & CONVERT

THE SOLUTIONS

We asked them to create different separate sets of web pages on their website, namely:

  • Category Pages, where we can add all similar products.
  • Recipe Pages, where add a recipe pages with videos.
  • Natural Solution Pages: Create separate landing pages for all natural healing solutions.
  • Q/A Pages: Create Q/A pages for all Doctors and User, Where they can ask directly question to Doctors.

We defined the content structure for all pages and interlinked them to help users navigate and search engines crawl effectively. With an optimized site structure in place, on-page SEO needed to be performed on both the sections to improve rankings and drive in more traffic. Over a period of 4 months of continuous on-page and off-page SEO activities, we saw huge improvements in traffic. The graph below shows the comparison of and improvement in the overall traffic (Direct + Referral + Organic) between the time durations.

THE RESULT

Currently the site ranks for many important significant-traffic-driving keywords including his target-keywords on top, across all the search engines. In addition the website started ranking in Top 5 search results for thousands of long tail product keywords which resulted in massive growth in organic traffic. That was a significant achievement given that the website wasn’t even fully indexed when we received the project.

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TOP RANKING KEYWORDS

50+ target keywords ranking on Google at the start of the campaign 25+ out of 50 target keywords now ranking 1 page of Search Engine.

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